Crastinate

I started my summer internship this morning. My commute has gone from an hour trip on a comfortable coach bus to an hour trip on crowded trains and buses. It’s amazing what a difference that has on my level of energy at the end of the day. An uncomfortable commute can add unnecessary stress and anxiety to an already busy day. I’ll survive. Just like every other New Yorker does. But I do think this situation can be applied to the web.

Sometimes, what makes a web service or website successful is not how great the marketing was or how many glowing reviews it got. Many times, it comes down to the travel the user has to take. How intuitive and quickly can the user do what they want to do on your site? If sites can offer their services as quickly and as easily as possible to their users, they’ll be ahead of most of the sites and services that we see on the web. We want simplicity and ease-of-use and reward those who give it to us.