Pepsi Rebrands with a Lighter Feel
Pepsi announced that they will be redesigning their logo/brand in the coming months. The new logo can be seen on these new (supposed, didn’t get it off the official Pepsi site) bottles.
I like the new logo. It seems to portray a focus on giving the logo and the brand a lighter feel. I really like how the ‘lightness’ factor is portrayed by the thickness of the white in the logo. I find it odd, though, that soda is not light. It’s sugary. It’s not good for you. I don’t know if a lighter looking logo will help them sell more bottles. It might make the casual soda drinker, who is looking for that sugary substance, look towards a heftier looking brand. So while I like the approach for diet soda, I’m not sure if it’s the best approach for non-diet soda.
On the other hand, I’m sure Pepsi has done lots of market research and maybe they have found that consumers as a whole want to drink something healthier. By changing their logo and brand to look like a healthier drink, they might be keeping/gaining market share so I’m not going to judge them on that. All in all, it seems like a move in the positive direction.
[polldaddy poll=1051061]
The logos are clean and fresh but they do lack consistency. With the help of $1.2 billion I’m sure it’ll work out. Smile, grin, laugh? Poor Mtn Dew. It a should have gotten a loop-face, maybe “burp.”
Notice 50% of those bottles have a big fat “0″ on them. That sings these days. No calories, No carbs, No Sugar? Dang I can has me some of that!
I mean we all cant have a 12000 calorie diet like Micheal phelps. They certainly are trying to look lighter and lets be honest, who cares what it tastes like. If they get it off the shelves because of an image or a thought ad placement because of the “0″, it did what they wanted. What it really tastes like is as if they forgot that concern. Give me Cherry pepsi any day!