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	<title>Comments on: Pepsi Rebrands with a Lighter Feel</title>
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	<link>http://crastinate.com/2008/10/28/pepsi-rebrands-with-a-lighter-feel/</link>
	<description>A Blog by Ely Rosenstock</description>
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		<title>By: Spencer Buchanan</title>
		<link>http://crastinate.com/2008/10/28/pepsi-rebrands-with-a-lighter-feel/comment-page-1/#comment-398</link>
		<dc:creator>Spencer Buchanan</dc:creator>
		<pubDate>Wed, 29 Oct 2008 03:44:18 +0000</pubDate>
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		<description>Notice 50% of those bottles have a big fat &quot;0&quot; on them. That sings these days. No calories, No carbs, No Sugar? Dang I can has me some of that!

I mean we all cant have a 12000 calorie diet like Micheal phelps. They certainly are trying to look lighter and lets be honest, who cares what it tastes like. If they get it off the shelves because of an image or a thought ad placement because of the &quot;0&quot;, it did what they wanted. What it really tastes like is as if they forgot that concern. Give me Cherry pepsi any day!</description>
		<content:encoded><![CDATA[<p>Notice 50% of those bottles have a big fat &#8220;0&#8243; on them. That sings these days. No calories, No carbs, No Sugar? Dang I can has me some of that!</p>
<p>I mean we all cant have a 12000 calorie diet like Micheal phelps. They certainly are trying to look lighter and lets be honest, who cares what it tastes like. If they get it off the shelves because of an image or a thought ad placement because of the &#8220;0&#8243;, it did what they wanted. What it really tastes like is as if they forgot that concern. Give me Cherry pepsi any day!</p>
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		<title>By: lonnie247</title>
		<link>http://crastinate.com/2008/10/28/pepsi-rebrands-with-a-lighter-feel/comment-page-1/#comment-397</link>
		<dc:creator>lonnie247</dc:creator>
		<pubDate>Tue, 28 Oct 2008 15:02:48 +0000</pubDate>
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		<description>The logos are clean and fresh but they do lack consistency. With the help of $1.2 billion I&#039;m sure it&#039;ll work out. Smile, grin, laugh? Poor Mtn Dew. It a should have gotten a loop-face, maybe &quot;burp.&quot;</description>
		<content:encoded><![CDATA[<p>The logos are clean and fresh but they do lack consistency. With the help of $1.2 billion I&#8217;m sure it&#8217;ll work out. Smile, grin, laugh? Poor Mtn Dew. It a should have gotten a loop-face, maybe &#8220;burp.&#8221;</p>
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